The EDA Center | at the University of Minnesota  
Research Publications

Listed below are various publications from the EDA Center at the University of Minnesota, Crookston. Publications listed come from projects EDA Center faculty and staff have completed, works published in magazines/journals and technical assistance requests. Technical assistance requests are typically planning, research or technical projects that have a direct or indirect impact on job creation, business development or capital investment. All requests are reviewed by EDA Center staff, as well as the EDA Center Advisory Board; and those requests selected comprise our annual work plan. For more information regarding the EDA Center's RFA process click here.

 

Publications
Fact Sheet: Online Reviews-The Art of Responding to Online Reviews
Completed August 2013
Local EDA/Organization: U of M Extension
EDA Center Faculty/Staff: Adeel Ahmed, Extension Educator at the U of M Extension Center for Community Vitality
Project Description: Managing online presence is now an essential business practice. This includes monitoring and responding to reviews that are posted on social media websites such as Yelp and Trip Advisor. Online reviews create awareness of a business and when handled well, enhance customer loyalty. This fact sheet focuses on managing negative reviews, which research indicates are more influential than positive reviews. Included are broad research-based guidelines on how to respond to negative reviews.
EDA Center Involvement:
Download Report (690KB PDF)

This document was prepared by the University of Minnesota, Crookston under award number 06-66-05709 from the Economic Development Administration, U.S. Department of Commerce. The statements, findings, conclusions, and recommendations are those of the author(s) and do not necessarily reflect the views of the Economic Development Administration or the U.S. Department of Commerce.

The University of Minnesota is an equal opportunity educator and employer.